Post by account_disabled on Mar 10, 2024 2:30:36 GMT -5
The of meeting customer needs and desires. All departments in the organization should be organized around the marketing function of anticipating stimulating and meeting customer requirements and working together towards the goal of customer satisfaction. The marketing concept closely coordinates their efforts to satisfy customer desires and achieve the organizations longterm goals. When an organization attempts to implement marketing concepts it has a market orientation. An organization is marketoriented when it generates market data based on its customers needs shares this data across departments and then responds to this information for comprehensive business planning.
Organizations that adopt the marketing concept are committed to a marketfocused and Job Function Email List customerdriven philosophy. Sales concept The philosophy here is that customers if left to their own devices will not buy enough of the companys products and so the company must undertake largescale aggressive sales and promotion efforts. This concept is used when companies have a lot of products that they need to sell to use up their inventory. more deeply when it comes to unthinkable items which people rarely want to buy such as insurance products encyclopedias etc. The sellers goal is to sell what they produce rather than make what will sell on the market.
Companies must push their products through aggressive personal selling persuasive advertising extensive sales promotions such as the use of deep price discounts strong publicity and public relations. But hard selling carries high risks. Since most of these techniques do not know the needs of consumers they only focus on sales and business profits. But with so many purchasing options and a high cognitive level buyers cannot be taken for granted. The danger is that the focus on making sales overshadows the focus on building longterm relationships with customers and dissatisfied customers can damage the product to a large extent. Obstacles in the Marketing Process No less important are obstacles. This can always happen in.
Organizations that adopt the marketing concept are committed to a marketfocused and Job Function Email List customerdriven philosophy. Sales concept The philosophy here is that customers if left to their own devices will not buy enough of the companys products and so the company must undertake largescale aggressive sales and promotion efforts. This concept is used when companies have a lot of products that they need to sell to use up their inventory. more deeply when it comes to unthinkable items which people rarely want to buy such as insurance products encyclopedias etc. The sellers goal is to sell what they produce rather than make what will sell on the market.
Companies must push their products through aggressive personal selling persuasive advertising extensive sales promotions such as the use of deep price discounts strong publicity and public relations. But hard selling carries high risks. Since most of these techniques do not know the needs of consumers they only focus on sales and business profits. But with so many purchasing options and a high cognitive level buyers cannot be taken for granted. The danger is that the focus on making sales overshadows the focus on building longterm relationships with customers and dissatisfied customers can damage the product to a large extent. Obstacles in the Marketing Process No less important are obstacles. This can always happen in.